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"On a fleet this size, you only have to improve efficiency by half a percent to Links of London a huge gain," says Beattie. "But with a truck or whole fleet in the wrong hands, losing vast sums of money is a surprisingly easy process. When we say every pound is a prisoner, it's an accurate description of how you have to run a business in 2008." [Sidebar] Knights' bold approach leads to savings, as boss Ian Beattie (top) explains [Sidebar] FIGURING OUT FUEL The company has reduced its dependency on fossil fuels in a number of ways - not only through partnerships. Links of London G Charm and Abbott have some pretty passionate views on the subject, idling trucks being one of the hottest topics. "Drivers used to think it was all right to let a truck warm up for half an hour in the morning, or leave it ticking over as they ate their dinner," says Beattie. "We're currently burning our way through fuel at a rate of 70,000 litres a week. If, for argument's sake, we wasted 10% of that figure through idling, saving just 5% equates to thousands of pounds. In fact, I would Links of London Gingerbread Man it one step further and introduce legislation to ban all road vehicles from leaving their engines running for longer than a few minutes, as is done in parts of the US." [Sidebar] * Abbott: Assessing every aspect of truck spec helps reduce fuel economy, saving the firm thousands in running costs [Sidebar] IN FOCUS FLEET MATTERS When the pair walked through the doors of the current, purpose-built site in 2000, the company operated six rigids, which they describe as being tasked with "doing everything and anything - including long haul". Today, the firm has 40 rigids solely for regional multidrops with 40 artics, partner companies and networks handling the remainder. "Knights' spec trailers are built on a 100mm neck, which gives us an overall running height of 4.05m, enough Links of London Karabiner Bangle double-stacked pallets" CARMA International, Inc. today is launching a new, intuitive, online media measurement tool called CARMA NewsAccess, which will help companies and communications professionals stay abreast of daily media coverage that affects their business, issues and interests.