The FNIH will use proceeds from the race to benefit and fund efforts related to women's heart Links of London awareness and research through its Heart Truth Community Action Program - a grant-based program for community organizations to develop, implement, and evaluate activities and programming to support improved heart health for women. Nearly $300,000 in grants have been issued to equip Links of London Pink Heart Charm Bracelet organizations to assist women - especially those of color, low income, or in rural areas - in identifying personal risk factors for heart disease and motivating them to take action to lower their risk. Maryland grad student Ida Bernstein of Cockeysville, MD ran away with the High Heel-a-thon win, finishing the 150-yard sprint in a remarkable 19.12 seconds. She set a new course record and took home the grand prize of an All-New 2011 Links of London Sweetie Black Rhodium & 18ct Rolled Gold Bracelet Jetta, plus a special surprise $10,000 check. In the men's race, 2008 High Heel-a-thon winner Shane Neil of Brooklyn, NY returned and successfully defended his title, winning $1,000 in prize money. In addition, this year's High Heel-a-thon was powered by Zappos.com, and the online fashion retailer teamed up with "Project Runway's" Tim Gunn (roving correspondent for the event) to present the "Best Links of London Sweetie Black Rhodium & 18ct Rolled Gold Bracelet" award. Additional funds were raised through the LIVE! with Regis and Kelly web site, where they made it possible to donate to the cause.
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